Start up branding – visual identity for LinkedIn
Tools
Graphic design, branding, Figma, Photoshop
My role
Designer
Duration
Feb 2023
This client was in the beginning of a new company construction, and wanted a brand to kick-start with a clean and strong identity.
In continuous collaboration and communication I created below design to meet those needs.
The logo
Process
I began to understand the clients needs and vision. From a combination of brands the client was inspired by and the company key words we could together create a visual identity that allowed the brand to grow with the process.
The goal is to achieve a look that is professional and recognisable to build trust.
Font and colours
Project
The main channel that the brand will be visible in the beginning is LinkedIn. As LinkedIn is not the environment I am used to I needed to understand how I should make the material. After some research we could agree that pictures and short text are the most powerful way to go.
After discussions with the client ended up creating templates where the picture and text could be easily changed.
Applied
Image gallery
Result & learnings
Communication is always key. For this project it has been inevitable. As the company is only in the mare beginning, it has been efficient to work agile.
We has continuously communicated the visual identity of the brand, giving the full incite for the client making it a more living project.